Marketing a golf course or resort in the competitive international market requires a comprehensive strategy that combines sales, marketing, and effective representation. At Global Hemisphere, we have worked with iconic destinations such as Casa de Campo Resort & Villas in the Dominican Republic, The Buenaventura Golf & Beach Resort in Panama, and Golf Santander in Madrid, applying customized approaches to maximize their global presence.
My Personal Experience in International Marketing
In an increasingly competitive global market, marketing a golf course or resort isn’t just about offering good green fees or luxury rooms. It’s a strategic combination of marketing, sales, and relationships that build a memorable brand. The most effective strategy is always based on my own principles: knowing the product well, identifying the highlights of each golf course and the hotel itself, and using these points to create content that sets you apart from the competition.
1. Deep Product Knowledge
The first fundamental step is to thoroughly understand the product. This goes beyond simple observation; much of the valuable information comes from the resort or golf course staff themselves. They have first-hand knowledge of the details that truly make a difference and allow us to highlight the unique characteristics of each destination.
2. Define a Unique Value Proposition
Each resort or golf course has its own essence. The challenge lies in identifying and communicating it in a way that resonates with international audiences. For example, Casa de Campo isn’t just home to the legendary Teeth of the Dog course; it’s a Caribbean luxury experience that combines world-class golf with private villas, premier dining, and an exclusive lifestyle.
3. Digital Marketing and SEO Campaigns
An effective digital marketing strategy includes online advertising, social media, and SEO. Golf Costa Teguise and Lanzarote Golf have increased their visibility through targeted campaigns on platforms like Instagram and Facebook, complemented by optimized blogs to attract searches related to «golf tourism in the Canary Islands».
4. Organization of Familiarization Trips (Fam Trips)
Inviting travel agents, tour operators, and golf professionals to experience the destination firsthand is a powerful tactic. The Santa María Golf & Resort in Panama has used this strategy to showcase their offering in person, facilitating lasting business agreements.
5. Golf and Hotel Packages
Designing attractive packages is key to capturing international client interest. A notable example is Casa de Campo’s best-selling package, which includes:
- 7 nights accommodation with all meals included.
- 5 green fees per person at the resort’s three courses (Teeth of the Dog, Dye Fore, and The Links).
- Airport transfers.
- Access to complementary activities and exclusive experiences. This type of package has also been successfully implemented at The Buenaventura Golf & Beach Resort and Playa Granada Golf.
6. Travel Guides for Agencies
We have developed specific travel guides for each destination, which has facilitated marketing, especially in large cities like Madrid. Although it may seem like a complex destination, the travel guide for agencies has proven to be a key tool in making golf offerings accessible and optimizing trip planning.
7. Destination Promotion
Promoting the destination beyond the golf courses is essential. We highlight the environment, culture, gastronomy, and complementary activities to enrich the traveler’s experience. For example, Casa de Campo is presented not just as a golfer’s paradise, but as a luxury destination for the whole family.
8. Content Creation
Content marketing is essential for attracting and retaining audiences. We have produced blogs, videos, newsletters, and social media posts for clients like Golf Los Moriscos and Golf Santander, achieving greater reach and engagement in their target markets.
Global Hemisphere Success Stories
- Casa de Campo Resort & Villas: Diversified sales strategy in Europe and America, combining trade shows, Fam Trips, digital marketing, and the successful 7-night package.
- Golf Santander: Enhancement of its image as a reference course in Madrid through corporate events, local SEO strategies, and effective use of the travel guide.
- Golf Los Moriscos: Increase in international demand following the implementation of social media campaigns, collaborations with golf influencers, and creation of specialized content.
🌟 Conclusion
International marketing of a golf course or resort isn’t just about offering good services, but about applying a comprehensive strategy that combines deep product knowledge, identification of strengths, creation of differentiating content, and effective communication. This is how strong brands and irresistible destinations are built in the competitive international tourism market.
🚀 Ready to take your golf course to the next level? At Global Hemisphere, we know how to do it. Contact us today and discover how we can help you conquer new markets.
