Marketing strategies that will help you sell and promote your golf course

Golf course marketing tips

We are facing a reality that has changed our whole way of seeing things, our way of working and our way of living. We wonder how our client will react in the upcoming months, how the situation will be for our agencies and tour operators or how we will be able to promote our golf course. Everybody hopes that everything will go back to what it was before, but it will not. However, we have another opportunity for change, to re-emerge with new ideas, tips&marketing strategies for golf courses and learn from this crisis. Just as we do, so will our suppliers and also our final client, who is the player who travels to play golf.

If you are looking for new options, if you want to reinforce your sales techniques and new opportunities, I give you some tips that can guide you when reinforcing your promotion.

One of the secrets of tourism is based on strengthening sales based on experiences, not on the trip itself.

Golf course Photo marketing

We show pictures of events, we like them more because we see people who show sensations, joy, happiness, emotions that make you want to be there. Like photographs with a certain frame, a sunset, a green with falls in perfect condition, a hotel or golf resort. Images sell better. All courses and hotels should have good, quality photos, and if you don’t, think about investing on it.

Marketing ideas for a golf course

Golf Photobranding

This technique is the one we have just mentioned. Selling through images of your brand and product identity will help in your golf course marketing strategies. Having good images gives a good or bad feeling to the customer.

If you have old, stale looking photographs, the client can think about what the course will look like when they arrive. However, even if your club is not modern or you don’t work with new technologies, if you have beautiful and updated images, the player who doesn’t know you will buy first, because the product enters through the eyes and then through the pocket.

Golf course Video

Video is the main tool for selling today. People do not have time to read, they prefer to see the product through images, and if it is with a video even better. The videos are 360º so you can get an idea of the tour before arriving, the virtual videos of the spaces of a hotel.

Images matter and video impacts.

Best practices golf course onpage marketing

With good images and a good video, you can now create content on your website, on your social networks or on your blog. Only with these two tools you get a lot of fun to sell.

You can also interview someone at your golf course who will tell you about the highlights of their stay.

Develop a video with photographs of your practice area so that you can sell it to foreign pros, so that they can take their groups to your course.

Take a picture of a sunset and tell how it is to have a drink after a game and enjoy that wonderful view.

We will see along some posts different forms of contents that will help you to promote your golf course or hotel in an easy and simple way.

These three simple tips are ways to sell without pressure. People want to see colour and visual content that makes them desire a product.

Let us know how we can give you more ideas to promote your golf course!